ABOUT US
OUR HISTORY
The Sanfeliz family's passion for good coffee
Across three generations, hard work, integrity, honest business practices, customer satisfaction, and a relentless pursuit of quality excellence have been the pillars that sustain us.
We are pioneers: we bet on coffee in a region where it isn't grown, but which holds the ideal conditions for manufacturing, always close to the best origins and the largest markets.
1940s
The Sanfeliz family's passion for great coffee began in the 1940s, with the arrival of brothers Alfonso and Manuel Sanfeliz from Asturias, Spain.
1978
General de Solubles is founded with the construction of its instant coffee factory, consolidating a strong tradition of coffee manufacturing and distribution.
1985
We begin developing private-label brands, mastering instant and roasted coffee in all its forms.
2021
We fully renovate our facilities, incorporating high-speed packaging lines with wide versatility.
Today
We compete with coffees from around the world and lead the national and international market.
OUR MARKETS
From the finest origins to the biggest market
Our factory, located in northern Mexico, connects the world's best coffee-growing regions with the world's largest consumer market. Our commercial offices allow us to provide ongoing support and close, personalized service.
Mexico
Torreón, Coahuila
Factory and offices
United States
Irving, Texas
Commercial office
